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Cyprus tourism sector needs to restructure for bigger gains
© InCyprus | Cyprus tourism sector needs to restructure for bigger gains

A recent study was undertaken to assist in regulating the islands national tourism strategy for 2017-2030 has revealed serious weaknesses in the ‘Cyprus brand’ as well as the recognition of Cyprus as a tourist destination.
The study undertaken by the Spanish THR-Innovative Advisors has recommended that the identity of a new ‘brand’ should be agreed on by all the parties involved – both state and private. They should then later work to build on the basic elements of the brand….. Read More On: InCyprus

Article Source: InCyprus
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